Policy on the Protection of Privacy

Privacy Policy for FinanceAdvisors.com

Effective Date: April 2, 2025

Outlier Group, the operator of FinanceAdvisors.com ("FinanceAdvisors," "we," "us," or "our"), values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access or use our website (the "Site") and services (the "Services").

By accessing or using the Site, you agree to be bound by this Privacy Policy and our Terms of Service, located at {{INSERT TOS URL}}, and incorporated herein by reference. You must be at least 18 years of age to use the Site. If you do not agree to these Terms, do not access or use the Services.

1. Our Commitment to Your Privacy
We are committed to protecting your personal information and providing transparency about how we use it. This policy outlines what data we collect, how we use it to improve your experience, and how we protect it.

2. Information We Collect and How We Collect It

Personal Information Collected. We may collect personally identifiable information (“Personal Information”) to use as part of our Service. This Personal Information may include, but is not limited to:

• name, postal address, e-mail address, telephone number; and/or
• any other identifier by which you may be contacted online or offline.

Other Information Collected. We may also collect the following information (together with Personal Information, “User Information”):

• information about you but individually does not identify you, such as your income and your credit score;
• information that you choose to provide about a third party that is not seeking financial information; and/or
• information about your internet connection, the equipment you use to access our Website and usage details.

You may still access and use our Website and Services if you choose not to provide us with any of the above User Information, but some of our Website features and Services may not be available to you and may not be as accurate or complete.

You may provide information about other people, such as their name and email address. This information is used for whatever reason it may have been provided. The third party may contact us at legal@financeadvisors.com to request that we remove this information from our database.

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• From third parties, for example, financial service providers that we partner with to provide you with information about certain financial products and services. The information that we receive from these third parties will depend on the policies of that third party service.

Information You Provide to Us. The User Information we collect on or through our Website or Services may include:

• Information that you provide by filling in forms on our Website. This includes information provided at the time of requesting a match to specific insurance providers or marketing partners, or posting material. We may also ask you for information when you report a problem with our Website or Services.
• Records and copies of your correspondence (including email addresses), if you contact us
• Your responses to surveys that we might ask you to complete for research purposes.
• Details of transactions you carry out through our Website or any of our Services.
• Your search queries on the Website.

The information you will need to submit in order to receive specific quotes and rates about insurance products and other services will be submitted on a third party service provider website, and will not be collected by the Company, unless such third party chooses to provide the information to the Company, as specified above. The collection and use of the information will be governed by the privacy policies of the third party service providers, and not this Policy. If you submit such a request to a third party service provider, you may be contacted directly via mail, telephone, text message, fax, email and other means of communication by such service provider. You may receive telemarketing calls, even if you are on the national do not call registry.

Information We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

Analytics. We may enter contracts with third-party service providers to collect non-personally identifiable data on behalf of the Website and provide us with information, reports, and analysis about the usage, general location information, and browsing patterns of users of the Website and Services. All of the data collected by these providers on our behalf is owned by us.

We do not have control over these service providers’ use of cookies or other tracking technologies or how they may be used. You can learn more information about some of these service providers, including their privacy policies and opt-out choices, by visiting their privacy policies available online.

Use of Automatically Collected Information. The information we collect automatically is statistical data and may include Personal Information, or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.

Technology. The technologies we may use for automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
• Web Beacons. Pages of our the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).

3. How We Use Your Information
We use your information to:
- Provide and personalize our Services
- Match you with financial advisors based on your preferences
- Facilitate communication between you and your matched advisor(s)
- Improve our website functionality and user experience
- Send service-related communications and optional marketing messages

We may also use your User Information to contact you about our own and third-parties’ goods and services that may be of interest to you. For more information, see CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION below.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your User Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

How Long We Store Your Information. We will keep your information for as long as necessary to provide you with the Services, maintain our legitimate business operations, and/or exercise, defend or establish our rights.

How long we retain your personal information depends on why we collected it and how we use it, but we will not retain your personal information for longer than necessary for our business purposes or for legal requirements.

4. Information Sharing and Disclosure
We may disclose aggregated information about our users and information that does not identify any individual, without restriction.

We may disclose User Information that we collect or you provide, as well as information that you provide to us about third parties, as described in this Policy:

• To our subsidiaries and affiliates
• To third party service providers or their agents or government-run entities.
• To other third party service providers and third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by the Company about our Website users is among the assets transferred.
• To third parties to market their products or services to you if you have not opted out of these disclosures. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them. For more information, see CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION below.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.

We may also disclose your User Information, as well as information that you provide to us about third parties:

• To comply with any court order, law or legal process, including to respond to any government or regulatory request.
• To enforce or apply our Terms of Use (https://www.financeadvisors.com/terms-and-conditions) and other agreements, such as our Disclosure (https://www.financeadvisors.com/disclosure) and our Privacy Notice for California Residents (see below).

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

5. Advisor Access and Responsibility
Advisors may only use your information to contact you in response to your request. Advisors are contractually prohibited from using your data for any purpose beyond the intended match unless you separately authorize it.

6. Security Measures
We use industry-standard security measures to protect the personal information you submit to us. These include encryption, access controls, and secure servers. No system is 100% secure, and we cannot guarantee the absolute security of your information.

7. Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the User Information you provide to us and that we collect. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

Promotional Offers from the Company; Disclosure of Your Information for Third-Party Advertising. If you do not wish to have your email address/contact information used by the Company to promote our own or third parties’ products or services or want us to share your User Information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email stating your request to legal@financeadvisors.com. If we have sent you a promotional email, you use the “Unsubscribe” link in the email to opt-out of such communications.

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Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by sending us an email stating your request to legal@financeadvisors.com.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from Google by visiting https://adssettings.google.com/authenticated and from members of the Network Advertising Initiative (“NAI”) by visiting the NAI’s website.

State Rights:

Depending on your state laws, you may have the following rights regarding your personal information:

Right to Know: ‍You may the right to request information about the categories of personal information we have collected, disclosed, and sold about you in the past 12 months.

Right to Delete: ‍You may have the right to request the deletion of your personal information that we have collected, subject to certain exceptions.

Right to Correct: You may have the right to correct your personal information that we have collected.

Right to Opt-Out: You may have the right to opt out of the sale of your personal information, if applicable.

Right to Non-Discrimination: ‍We will not discriminate against you for exercising your rights.

To exercise these rights, please contact us at legal@financeadvisors.com.

California residents may have additional personal information rights and choices. Please see YOUR CALIFORNIA PRIVACY RIGHTS below for more information.

8. Data Retention
We retain your information as long as necessary to provide our Services or comply with legal obligations. We may retain some data in anonymized or aggregated form for analysis.

9. Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, see our CALIFORNIA CONSUMER PRIVACY ACT(CCPA) DISCLOSURE located at https://www.financeadvisors.com/privacy-policy/california-consumer-privacy-act-ccpa-disclosure.

Shine the Light. If you are a resident of the State of California and would like to learn how your “personal information” (as defined in the Shine the Light Law, Cal. Civ. Code § 1798.83) is shared with third-parties, what categories of personal information we have shared with third-parties in the preceding year, as well as the names and addresses of those third-parties, please e-mail us at: legal@financeadvisors.com.

10. Children’s Privacy
Our Services are not intended for individuals under 18 years of age. We do not knowingly collect information from children.

11. Business Transfers
In the event of a merger, acquisition, or asset sale, your personal information may be transferred. You will be notified via email or prominent notice on our Site of any change in ownership or control of your personal information.

12. External Links
Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their privacy policies separately.

13. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our Site. Your continued use of the Services after such changes constitutes your acceptance of the new policy.

14. Contact Us
If you have questions or concerns about this Privacy Policy, please contact:

Outlier Group
501 E Kennedy Blvd, Suite 1400  
Tampa, FL 33602  
legal@financeadvisors.com

Thank you for trusting FinanceAdvisors with your personal information.

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